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Content Writing, SEO & Landing Page Optimisation for Accountants in Perth – 140% Growth in 18 Months

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The client recently purchased an accounting business from a previous owner. They inherited a very basic website with limited content, outdated service pages, and no real SEO structure.

The goal was to rank their new business for highly competitive accounting keywords in Perth, modernise service pages, and create a strong, trustworthy online presence.

I faced following Challenges

  • Poor-quality service pages with thin content that didn’t explain services clearly or match search intent.
  • Weak SEO foundation — missing metadata, poor headings, no internal linking, and no structured schema.
  • Landing pages lacked conversion elements, leading to low enquiry rates from potential clients.

Action / Process (Step-by-Step Implementation)

Full Website Audit (Technical + Content + SEO)

  • Identified content gaps on all accounting service pages
  • Found duplicate headings, missing meta tags, and no keyword targeting
  • Reviewed competitors targeting “Tax Return Perth”, “Business Tax Perth”, “BAS Services Perth” etc.
  • Analysed user behaviour on existing pages using heatmaps

Complete Content Rewriting (Human + SEO Driven)

  • Wrote new, detailed, easy-to-understand service pages
  • Added local keyword variations (Perth-focused)
  • Created FAQ sections for intent match
  • Added trust-building elements (process, pricing structure, industry experience)
  • Rewrote homepage for clarity and conversion

On-Page SEO Improvements

  • Structured H1/H2/H3 hierarchy
  • Added service-specific FAQ schema
  • Interlinked all accounting services
  • Added LocalBusiness schema for accounting firm
  • Optimised URL structure

Landing Page Optimisation (CRO)

  • Clear CTA buttons added above the fold
  • Added client benefits + trust badges
  • Added contact forms + phone CTA sections
  • Simplified navigation for service discovery
  • Redesigned layouts for mobile-first users

Off-Page SEO & Authority Building

  • Created high-quality citations on Perth directories
  • Submitted business to accounting-related listings
  • Built niche guest posts
  • Added branded social profiles for trust signals

Google Business Profile (GMB) Optimisation

  • Updated categories, services, and service areas
  • Set up weekly posting schedule
  • Added before/after case study posts
  • Encouraged client to collect Google reviews

Before / After Results (18 Months)

Before

  • Basic website with thin content
  • No ranking for major accounting keywords
  • Low conversions + unclear service pages
  • No schema, poor metadata
  • No trust elements on pages
  • No online presence

After (18 Months)

  • 140% increase in organic traffic
  • Steady weekly accounting enquiries
  • High-converting service pages with clear calls-to-action
  • Top 10 ranking for 12+ major keywords,
  • Increase in Google reviews and credibility

Client Reviews & Testimonials

He transformed our accounting practice with a strong, professional website and online presence. We saw new client enquiries start rolling in after only six weeks. Clear communication and very patient throughout the process.
Perth Business Owner

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